RSS
How To Put An XML Feed On Your Webpage
Really Simple Syndication (RSS) has taken off in a big way. Just as satellite television beams more channels into your home than you can watch, RSS allows to you display an endless amount of other peoples content. Whilst RSS XML feeds are plenty, there's not as much in the way of clear, simple instruction when it comes to making use of those feeds.
Creating an RSS Feed
Utilizing RSS Feeds is a great way to improve your search engine rankings. Having up-to-date information will keep the search engines coming back to your site looking for more. Because of the search engine's attraction to new content, your updated site will be rewarded with higher placement in search results.
How to Syndicate Your RSS Feed
If you syndicate your RSS Feed or advertise it, you will get an immediate boost in traffic to your web site by others reading and/or linking to your information.
There a 2 ways to do this:
How to Create an RSS Feed for Your Web Site
Are you always looking for new and better ways to market your web site? Search engines are always on the look out for fresh content. When doing a search you don't want old content popping up, you want to have the most up to date information. Search engines will generally reward those sites which provide new content on a regular basis ie daily or even bi-weekly.
What are RSS Feeds and Why You Need an RSS Reader
An RSS feed is created in a non-HTML format called XML. RSS readers or aggregators can interpret and display that coding, but Web browsers can't. Soon, RSS/XML readers will be part of every browser and e-mail software. But for now, you need a separate reader.
What is RSS and Its Marketing Benefits?
It's getting increasingly difficult to reach your targeted audience these days by simply using email. Even if you have a large ezine list there's no guarantee your message will be read. This is because today's' spam filters and firewalls may block or delete your email before it even reaches your intended audience. A great alternative solution is to use RSS.
12 Reasons For Using RSS Marketing
The importance of RSS for marketing can no longer be disputed, but do we really understand all the benefits RSS brings to us as marketers, or really understand why we need to use it to get closer to our customers?
Advertising in RSS Feeds
As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away. At the end of the day while it appears that many are discussing the philosophical approaches to ads in RSS feeds few are taking the time to examine the options available for inserting advertisements in feeds. Ultimately the advertisements served are going to determine the success of RSS as an advertising medium. The ads served must be related to the content contained in the feed. If the RSS feed contains quality content, the ads are relevant, and the volume of ads is in balance with the volume of content served, advertising in RSS feeds will succeed. Take a closer look at some of the ad serving options currently available for RSS feeds.
New Google Blog Search is Great Marketing News for Business Podcasts, Blogs and RSS Feed Publishers
Google just introduced Blog Search in beta yesterday. This new search function allows for you to search the internet for Blogs, Podcasts and RSS feeds. You simply type in your keywords and it will show you results that have come from these sources.
Ezine Publishers: Increase Your Profits With RSS
As an ezine publisher a major obstacle you face is getting your issues to your readers.
In fact, because of the spam filters, many ezine publishers lose sales, commissions, and advertising revenue because their ezines don't make it to their subscribers' in boxes.
How can you take back this lost profit?