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			<title><![CDATA[Search Engine Marketing - Gaining Exposure Through Sponsored Ads]]></title>
			<link>http://www.webmasters-cavern.com/doc/articles/611/1/Search-Engine-Marketing---Gaining-Exposure-Through-Sponsored-Ads/Page1.html</link>
			<description><![CDATA[No matter how great your products or how well-designed your web site, if no one ever sees them, you&#08217ll never sell anything That's why you have to let people know you&#08217re there]]></description>
			<author>no@spam.com (Chris Malta &amp; Robin Cowie)</author>
			<pubDate><![CDATA[Mon, 13 Aug 2007 04:55:38 EDT]]></pubDate>
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			<title><![CDATA[Interpreting Web Analytics: What All That Data Actually Means]]></title>
			<link>http://www.webmasters-cavern.com/doc/articles/551/1/Interpreting-Web-Analytics-What-All-That-Data-Actually-Means/Page1.html</link>
			<description><![CDATA[Your web site is your connecting point with your customers, and you can learn a lot by analyzing the traffic that comes through it According to John Marshall, CEO of web analytics company http://ClickTracks]]></description>
			<author>no@spam.com (Chris Malta &amp; Robin Cowie)</author>
			<pubDate><![CDATA[Wed, 01 Aug 2007 17:53:26 EDT]]></pubDate>
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