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			<title><![CDATA[How To Increase Your Click Through Rate]]></title>
			<link>http://www.webmasters-cavern.com/doc/articles/1892/1/How-To-Increase-Your-Click-Through-Rate/Page1.html</link>
			<description><![CDATA[It&#08217s amazing, the difference a higher click through rate (CTR) can have on your pay per click (PPC) campaign Not only will you drive a lot more targeted traffic, but you also get better ad positioning for cheaper prices]]></description>
			<author>no@spam.com (Gerald Mason)</author>
			<pubDate><![CDATA[Mon, 31 Dec 2007 13:54:21 EST]]></pubDate>
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